STRATEGIC CHANGE MANAGEMENT AND ORGANIZATIONAL SUSTAINABILITY

Abstract

This study investigates the relationship between strategic change management (SCM) and organizational sustainability (OS), focusing on how leadership commitment and employee involvement influence long-term sustainable outcomes. In an increasingly dynamic and competitive business environment, organizations must adopt effective change management practices to remain resilient, adaptable, and sustainable. A quantitative research design using a correlational approach was employed, targeting 200 employees, managers, and executives from medium and large organizations across multiple industries. Data were collected through a structured questionnaire measuring strategic change management practices, including leadership commitment, employee involvement, communication effectiveness, and adaptability and organizational sustainability dimensions, namely economic, social, and environmental sustainability. Statistical analysis, including Pearson correlation and multiple regression, was conducted using SPSS. The results revealed a strong positive relationship between strategic change management and organizational sustainability (r = 0.72, p < 0.01). Leadership commitment (β = 0.38, p < 0.001) and employee involvement (β = 0.29, p < 0.001) were found to have significant positive effects on organizational sustainability, collectively explaining 61% of the variance. These findings suggest that strategic change management is a critical driver of organizational resilience, adaptability, and long-term survival. The study underscores the importance of integrating structured change management practices, fostering participatory leadership, and engaging employees to achieve sustainable organizational outcomes. The study contributes to both theory and practice by providing empirical evidence linking strategic change management to sustainability and offers actionable recommendations for managers and policymakers to enhance organizational adaptability and sustainable performance.